Luxury iconic 5 star resort on the Palm Jumeirah island, Dubai
Advertising Concept / Photo Manipulation / Design / Copywriting
I created advertising concepts designed to showcase the benefits of the hotel spa’s health and beauty services. As project leader, I built the campaign concept around the lost world of Atlantis with underwater themed imagery.
Each execution invites the viewer to lose negative and find positive at the spa through the different spa services, for example ‘lose chaos, find calm’ for their relaxation package. The visuals were pulled together using multiple stock images with extensive photo retouching work to create bespoke images for each of the spa themes. I wrote the headlines, created the imagery and designed the adverts.
Created working via IM Dubai