Jumeirah Hotels and Resorts is a Dubai-based international luxury hotel chain, including Dubai’s iconic ‘Burj al Arab’.
Advertising Concepts & Design / Copywriting
I created a compelling HR recruitment campaign for Jumeirah hotels. Two concepts were chosen, underpinned by the strap line ‘work different’ which is a play on their strap line ‘stay different’.
’Where will it take you?’ is based on the idea that working with Jumeirah can take you places - both geographically and in your career. The second concept is ‘Find your calling’ which focuses on the unique roles Jumeirah has to offer. The ads were created using a mix of stock images and their own images and I also wrote all the copy.
Created working via IM London
