Sister brand of the UK’s largest office furniture manufacturer, Senator. Allermuir is design led, luxury & exclusive - mostly b2c, with furniture being sold to architects to feature in new buildings.
Brochure Design
I refreshed the look & feel of the collateral to make it slicker & more vibrant - with the beautiful products being the heroes.
New product catalogue - art direction & design (4 languages). The dramatic black studio shots were juxtaposed with the clean white space & clean typography, interleaved with lifestyle photography. I gave each section a coloured tab to make them easy to locate. Part of the brief was to create a matching envelope to send out to architects which featured the striking coloured bands. I also had to create a technical section showing each full range with dimensions - which I made easy to follow & visually simple using line drawings.
The sales team needed a handy pocket sized solution to present the new range on the go in the UK & USA. I came up with the flip book which matched the additions book, but presented each product range simple way with product photos & catalogue numbers for easy ordering purposes for the clients.