2016's number one UK diet. I helped to successfully promote the new brand, working with the founder's & authors of the best selling book as part of Soulmatefood's brand partnership.
Ebook Design / Menu Design / Packaging / Email Campaigns / Social Media
As part of the launch I created duel branded labels for the packaging & menus to send out with the food deliveries.
As part of the launch I created various emails with informative & engaging content, including promoting the eBook & featuring celebrity fans of the diet, for example Adele & Conor McGregor. These achieved higher than average click-to-open rates, increasing website traffic & sales.
I worked with the social media manager to develop a successful Facebook ad campaign which got huge organic reach & engagement with high click rates, increasing website traffic.
The Sirtfood Diet eBook was created as a sales tool to support the launch of the new menu. I learnt about the diet, originated the content, directed the photography, wrote all the copy & pulled together the design. As well as being used in the UK, the Sirt founders developed it for use across the USA to promote their products.
Soulmatefood's most popular social channel is Instagram, so I wanted to create a buzz about the Sirtfood launch & eBook. I came up with this mosaic, which featured key Sirtfoods with snippets of information on the benefits, plus other info about the diet. Each image worked in it's own right as well as part of the mosaic - engagement was good, which resulted in increased traffic to the website via the bio link & boosted eBook downloads.