The website has a simple UX, with main imagery inspired by a theme park, with an eye catching ‘glitch’ effect applied. The main focus of the site is to get bookings and showcase the crazy golf holes, which are the best in the industry & intriguing, entertaining & slightly sinister. Mirrored imagery creates a unique recognisable brand feel. The tone of voice is tongue in cheek and playful to appeal to a younger audience - for example the headline “golfers, boozers, winners, losers!” which is one of the pieces of creative copy that I wrote for this project.
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