
CHARLENE BAKER SPMU
A professional semi-permanent make-up artist based in Chester, offering unique treatments to woman of all ages, including specialist skincare, microbladed eyebrows and other beauty services.
Branding / Website Design & Build / Social Media

Branding design
Charlene needed a feminine, classic-contemporary, decadent and luxurious brand. I was inspired by an ornate oval mirror for this logo - I used a decorative border that oozes femininity & nods to nature,with a few little flicks (like eyelashes!)

Website design & build
The website was built in Squarespace, a flexible platform that can be updated easily by Charlene. As well as the look and feel, I created the site map, helped with content, wrote copy and selected and manipulated stock images, for a consistent and bespoke feel across the site. The design is fresh, clean and easy to navigate.
I recently revamped Charlene’s Instagram page, with a flexible stylised layout and engaging design and content.
