Sustainable café bar in London’s Abbeville Village
Website Design & Build / Packaging / Menus / Flyers / POS
Nue Ground’s founders wanted a luxury brand with a modern yet classic feel. Lowercase letters are approachable and aesthetically easy on the eye, in a bold yet elegant modern serif font. All collateral is clean and minimal with white space, to convey their simple and sustainable values.
I produced various items of marketing collateral for this beautiful cafe, including menus, promotional flyers, packaging and more.
I designed the nue | ground website to reflect the elegance of the brand and cafe. It has a full ecommerce offering with fresh produce and homewares, which helped the cafe to survive through the recent lockdown. A live chat feature enables a fast and direct line of communication for customers.